K-EPS™
The Kara Ethical Promoter Score™
Measure ESG trust where it matters most: inside your organisation.
In boardrooms worldwide, ESG has become non-negotiable.
But glossy reports, carbon pledges and CSR statements mean nothing if your own people don’t believe them.
K-EPS™ solves the credibility gap.
It is the world’s first trust diagnostic dedicated exclusively to ESG… designed to measure whether employees truly believe their organisation “doest he right thing, even when it’s hard.”
Unlike traditional ESG reporting (inputs, policies, compliance), K-EPS™ measures the human outcome: belief, trust, and credibility.
Why K-EPS™ Exists
Across Dr O'Neill's research and global client work, a clear pattern emerged:
Employees often don’t understand ESG — and shouldn’t need to.
Many view ESG claims as PR, not practice. Leaders often overestimate how much their people believe the story.
This disconnect represents strategic risk: greenwashing accusations, disengagement, whistleblowing, brand damage, customer impact.
K-EPS™ makes that invisible risk visible, in minutes, with one score.
How K-EPS™ Works
K-EPS™ takes fewer than 5 minutes to complete. It combines three layers of insight:
The Core K-EPS™ Question (Inspired by NPS). A single, powerful trust question scored 1–10, producing a headline score from –100 to +100. This tells you instantly: Do your people trust your organisation to do the right thing?
The ESG Drivers (Six Questions). Six short, behavioural and perception-based items across Environment, Social and Governance, designed using cognitive framing to reveal what shapes trust. They show why your trust score is high or low.
Three Open-Text Questions. One for each ESG pillar. This delivers the “why behind the why”: stories, blockers, examples, inconsistencies, and proof.
Together, these 10 questions create the full K-EPS™ diagnostic. There is no “lite” version. Every client receives the full set.
What You Get
Clients receive a clear, board-ready insight pack including:
• Your overall K-EPS™ Score (belief)
• ESG Driver indicators (behaviours & perceptions)
• A credibility matrix showing alignment or gaps
• Three verbatim-based themes revealing what people truly experience
• Pin-point recommendations for ESG, leadership, and culture
• K-EPS™ Certification Badge (if thresholds met)
• Year-on-year tracking for pulse checks and improvement
The result? A fast, confronting, deeply actionable picture of your organisation’s ethical credibility.
Who Uses K-EPS™
K-EPS™ is trusted by:
• Boards and ExCos needing early warning signals
• ESG and Sustainability leaders wanting real employee belief data
• HR and Culture teams seeking behavioural truth, not PR
• Investors and lenders wanting an integrity indicator
• Government bodies shifting from policy to lived experience
It can be deployed stand-alone or integrated into broader culture, strategy, or change programmes.
Why K-EPS™ Is Different
• Most ESG diagnostics measure:
• Policies
• Carbon reporting
• Diversity ratios
• Governance structures
• Materiality matrices
None of them measure belief.
K-EPS™ fills the missing gap, the emotional truth that determines whether ESG lives or dies.
It’s also:
• Short
• Repeatable
• Benchmarkable
• Human
• Board-friendly
• And impossible to greenwash
If your people don’t believe your ESG story, the world won’t either.
Optional Add Ons
• Workshops to turn insight into action
• Pulse checks (2–4 times per year)
• Deep-dive analysis across teams, regions, cohorts
• Annual K-EPS™ certification and badge
• Integration with culture or strategy reviews
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