DR. ALAN O’NEILL
Speaker on
Change Management
Culture
Customer Experience
When change stalls, culture drifts or customer promises fall short... Alan’s practical frameworks help leaders, so that culture, customer and execution aligns, no matter what the future brings.
ABOUT DR. ALAN O’NEILL
Dr. Alan O’Neill is an international keynote speaker, author and advisor with 30+ years’ experience helping organisations lead through change, develop a high-performance culture and world-class customer service.
His work blends:
• Real-world transformation experience
• Doctoral-level research
• Irish storytelling, humour and authenticity
• Deep commercial insight from working with brands such as: Selfridges,Toyota, PwC, Emirates Insurance, Moët Hennessy, Primark, Google, United Nations, Dubai Duty Free and more.
SELFRIDGES TRANSFORMATION
Curious how Selfridges grew profit from £45m to £200m in eight years?
While supporting the Selfridges leadership team through that journey, Alan helped embed the principles that later became his signature frameworks:
• A clear North Star everyone could believe in
• Culture reset with values people actually lived
• Sharp, simple strategy communicated with clarity
• Leadership alignment across 6,000 colleagues
• Relentless execution rhythm using the 7-Steps to Profit™
• Total focus on customer experience
A powerful example of culture, strategy and execution working as one system.
If you’d like Alan to include relevant elements of the Selfridges story in your presentation, just ask!
Boards and Event Organisers call Alan when:
Change is stalling
Culture is drifting
Department silos exist
Teams are misaligned
Strategy is misunderstood
Execution is inconsistent
Customer promises are broken
ESG credibility is at risk
AI disruption iscreating pressure
Alan specialises in helping leaders close the gap between intention and performance.
SIGNATURE KEYNOTE
THE 7-STEPS TO PROFIT™
The System CEOs Use to Align Culture, Strategy & Execution
Flagship keynote… delivered in conferences, boardrooms and leadership off sites worldwide.
Audiences learn:
• Why change really fails
• How culture becomes the system
• Why strategy dies in translation
• What “execution rhythm” really looks like
• Tools to embed sustained behavioural change
• How leaders unintentionally create misalignment
Packed with stories, systems and practical tools.
OTHER IN-DEMAND KEYNOTES
• Leading Change with Confidence. How to reduce resistance and build momentum.
• Premium Customer Experience. Lessons from transforming Selfridges and other iconic retailers.
Culture Matters. How behaviour drives performance.
The One-Page Strategy. A simple, powerful blue print to make strategy clear for everyone.
WHAT CLIENTS SAY
‘’Thanks for joining us again Alan. We don’t normally have speakers back for a second time. Some more fabulous take-outs again from your session. See you again soon no doubt.’’
- James Richardson, General Manager – Aftersales, Suzuki UK.
‘’We appreciate you joining us Alan. Your session was very insightful and I heard lots of great feedback afterwards about how our teams plan to bring some of the thoughts alive in our business.’’
- Dale Stokes, Managing Director, Suzuki UK.
WHY EVENT ORGANISERS LOVE ALAN
• Easy to work with
• Tailored content… Alan personally interviews three delegates pre-event
• Engaging, energetic, entertaining
• Evidence-based insights (fresh doctoral research)
• Commercial clarity — no jargon
• Practical, actionable tools
• Global case studies
• Works brilliantly with leadership audiences
CLINICS AND MASTERCLASSES WITH ALAN
Structured, Deep-Dive Learning for Teams and Organisations
Masterclasses are curriculum-driven, learning-focused, and ideal for:
• Teams needing capability development
• Organisations seeking structured up skilling
• Off sites, retreats, talent development programmes
• Large groups (onsite or online)
Masterclass Examples:
• 7-Steps to Profit™ Masterclass
• Culture Masterclass — The 13 Values
• One-Page Plan Masterclass
• Change Leadership Masterclass
• KEPS™ & Sustainability Credibility Masterclass
• Format: 2–6 hours or multi-session series
• Outcome: Skill-building, clarity and practical application.
Want Alan at your next event?
Dr. Alan O’Neill is an international keynote speaker, author and advisor with30+ years’ experience helping organisations lead through change, develop a high-performance culture and world-class customer service.
Unleash Your Business Potential.
Align, Execute, Succeed
© 2025 Kara Change Management - All Rights Reserved
